Postcards and Letters… That’s Marketing!

I just read an article on a forum where a guy states his dismal results from mailing postcards out. Although people still use postcards to reach out to prospects, there is another way to be more effective. It doesn’t matter whether you use postcards or letters.

It works on the same principle as social media. Personalize. It’s the difference between the weather guy or girl who says, “Hey everybody, the weather looks pretty good in (city or area),” and the weather guy or girl that says, “Today, it looks like we’ll get a little rain on our way to the game.” See the difference? When I talk to “everybody,” I don’t seem to really care about you, do I? But when I make it with “you” inclusive, now you care about what I have to say.

I have a great little eBook that explains the benefits of these little “tricks and tips” of writing and mailing great direct mail campaigns and it’s FREE. Get it Now at: FREE eBook