#8 In the 8 Critical Components of A Sucessful Direct Mail Marketing Campaign

Here’s the final lesson on the 8 critical components of a “successful” direct mailing campaign.

Lesson #8:

Send multiple mailings to the same list..

Alright, I don’t mean to offend you, BUT…

Don’t waste your money on postage if you’re not going to send “multiple” mailings to the same list. I’m sorry, but it’s a fact. One letter, generally won’t get a response. (Unless it’s from the Publishers Clearing House Verified Winners Dept.)

FACT: the direct mail marketing industry says that at least 7 mailings to the same list will produce the best results. This is the reason that I’ve created a series of letters to be used in a direct mail marketing campaign.

By contacting your prospects multiple times, you build credibility with them, and you stay on their minds.

Think of the first mailing you send, as an “introduction”… and then each following mailing establishes your credibility a little further, builds on your message, and increases your chances of getting the reader to take action.

It’s like going up the stairs in a two-story house.. “You don’t get to the second floor till you climb all the steps.”

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