#7 The 8 Critical Components of A Successful Direct Mail Marketing Campaign

Here’s the seventh lesson on the 8 critical components of a “successful” direct mailing campaign.

Lesson #7:

Grab the readers attention with a headline…

Do you think headlines are put on a newspaper for a reason? ABSOLUTELY!

It’s the reason we go any further in reading the article. And if it’s a great headline… well, we’ll read it first!!

HILLARY CAUGHT WITH HER PANTS DOWN! (I’d bet you’d read this, wouldn’t you?) It’s like a tease on a TV station. “What made this frantic Mom drive her car through the front of a Wendy’s?” “Tune in at 11 to see!”

Yes you would, because, it doesn’t say “exactly” what, where, when, how or any other of the details that you’d like to know about…. SO, you’ll read the article to find out!

One of the reasons we all toss direct mail out so quickly is because it doesn’t interest us at all. Don’t use boring headlines and gimmicks. Use a headline that catches someone’s eye without insulting their intelligence.

You only have a few seconds to grab their interest, so you need to really think about what impact your headline will have. Ask yourself the question.. Would it interest me?

If you’re looking for powerful direct mail marketing letters for real estate investors… Go here!