#6 The Critical Components of a Successful Direct Mail Campaign

Here’s the sixth lesson on the 8 critical components of a “successful” direct mailing campaign.

Lesson #6:

Proof read the copy…

Let me tell you a little story… I sent out a resume for a job that I wanted to get; not to a specific company, but a type of job to many companies. After several weeks went by and NO response ever came (NONE), a friend of mine asked me if I wanted him to look at it and see what he could find. I said, “sure.” He said, “Do you realize, you forgot to put your phone number on this resume??”

I think you get my point!

You may have seen great direct marketing pieces that were missing “key information” like phone numbers, addresses, or other key information. Missing those key pieces of information just defeated the purpose of the mailing. Proof reading is a very important aspect of all of your marketing campaigns. Mis-spelled words look very unprofessional too!

If you feel that you lack in those skills, hire someone to proof your copy. Or ask someone who has a way with words to take a look at your text.

Proof read your copy!!!! At least 3 or 4 times!

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