#8 In the 8 Critical Components of A Sucessful Direct Mail Marketing Campaign

Here’s the final lesson on the 8 critical components of a “successful” direct mailing campaign.

Lesson #8:

Send multiple mailings to the same list..

Alright, I don’t mean to offend you, BUT…

Don’t waste your money on postage if you’re not going to send “multiple” mailings to the same list. I’m sorry, but it’s a fact. One letter, generally won’t get a response. (Unless it’s from the Publishers Clearing House Verified Winners Dept.)

FACT: the direct mail marketing industry says that at least 7 mailings to the same list will produce the best results. This is the reason that I’ve created a series of letters to be used in a direct mail marketing campaign.

By contacting your prospects multiple times, you build credibility with them, and you stay on their minds.

Think of the first mailing you send, as an “introduction”… and then each following mailing establishes your credibility a little further, builds on your message, and increases your chances of getting the reader to take action.

It’s like going up the stairs in a two-story house.. “You don’t get to the second floor till you climb all the steps.”

If you’d like to get your hands on the most powerful direct mail marketing letters a creative real estate investor can use, then Click here!

Thanks for reading “The 8 Critical Components For A Successful Direct Mail Marketing Campaign”

#7 The 8 Critical Components of A Successful Direct Mail Marketing Campaign

Here’s the seventh lesson on the 8 critical components of a “successful” direct mailing campaign.

Lesson #7:

Grab the readers attention with a headline…

Do you think headlines are put on a newspaper for a reason? ABSOLUTELY!

It’s the reason we go any further in reading the article. And if it’s a great headline… well, we’ll read it first!!

HILLARY CAUGHT WITH HER PANTS DOWN! (I’d bet you’d read this, wouldn’t you?) It’s like a tease on a TV station. “What made this frantic Mom drive her car through the front of a Wendy’s?” “Tune in at 11 to see!”

Yes you would, because, it doesn’t say “exactly” what, where, when, how or any other of the details that you’d like to know about…. SO, you’ll read the article to find out!

One of the reasons we all toss direct mail out so quickly is because it doesn’t interest us at all. Don’t use boring headlines and gimmicks. Use a headline that catches someone’s eye without insulting their intelligence.

You only have a few seconds to grab their interest, so you need to really think about what impact your headline will have. Ask yourself the question.. Would it interest me?

If you’re looking for powerful direct mail marketing letters for real estate investors… Go here!

#6 The Critical Components of a Successful Direct Mail Campaign

Here’s the sixth lesson on the 8 critical components of a “successful” direct mailing campaign.

Lesson #6:

Proof read the copy…

Let me tell you a little story… I sent out a resume for a job that I wanted to get; not to a specific company, but a type of job to many companies. After several weeks went by and NO response ever came (NONE), a friend of mine asked me if I wanted him to look at it and see what he could find. I said, “sure.” He said, “Do you realize, you forgot to put your phone number on this resume??”

I think you get my point!

You may have seen great direct marketing pieces that were missing “key information” like phone numbers, addresses, or other key information. Missing those key pieces of information just defeated the purpose of the mailing. Proof reading is a very important aspect of all of your marketing campaigns. Mis-spelled words look very unprofessional too!

If you feel that you lack in those skills, hire someone to proof your copy. Or ask someone who has a way with words to take a look at your text.

Proof read your copy!!!! At least 3 or 4 times!

{!signature}