#4 The 8 Critical Components of A Successful Mail Campaign

Here’s the fourth lesson on the 8 critical components of a “successful” direct mailing campaign.

Lesson #4:

Test, and continue testing to achieve the best possible response..

None of us want to “throw” our money out the window and get NO results from a direct mail marketing campaign. But, that’s what you’ll do if you don’t know how effective your letters are. OR, how ineffective they are…

After being confident that your letter has all the right ingredients in it, send a few hundred and see what happens. Did you get a response (based on the “call to action”) you hoped for? How many did you get? None? Several?

Don’t just send out hundreds, only to find out, it’s not working. If it’s not working, evaluate why. Have someone else look at it for you and get their opinion. (Not a friend who tells you, “everything you do is great.”)

Too many people find out the hard way that their direct mail piece is not effective. Make it your common practice to test out anything you plan to use. See if it makes an impact. Does it work? How well?