#3 The 8 Critical Components of a Successful Direct Mail Campaign

Here’s the third lesson on the 8 critical components of a “successful” direct mailing campaign.

Lesson #3:

A clear concise “call to action”…

This is “the end,” the “concluding thoughts,” if we were writing a story. In an ad copy or direct mail marketing letter, it’s the, “OK, now it’s your turn to do what I’m telling you to do.” OR, asking you politely to do…

Do you want them to call you?
Do you want them to email you?
Do you want them to return a form in the mail?
Do you want them to order your book?

You get the idea. It’s the reason you’ve written the letter to them in the first place.

ex. Give me a call today at 555 555-3954 and I’ll make an appointment to meet with you at your convenience.

It seems simple enough, BUT.. If you don’t tell the reader what you want them to do, it defeats the point of sending the direct mail letter. Do you want them to call you? Buy something? Fill out the form at the bottom of the letter? Make it clear what they should do or they will not respond.